UNDERGRADUATES’ INSPIRED RESEARCH is published biannually by School of Management, Faculty of Business & Management, Asia Pacific University of Technology & Innovation, Malaysia. Reproduction in part or whole is allowed provided UNDERGRADUATES’ INSPIRED RESEARCH is duly acknowledged. All correspondence should be addressed to the Editor, UNDERGRADUATES’ INSPIRED RESEARCH, School of Management, Faculty of Business & Management, Technology Park Malaysia, Bukit Jalil, 57000 Kuala Lumpur, Malaysia. Telephone: +603 8992 5212; Fax: +603 8996 1001; E-mail: info@apu.edu.my